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六個步驟教會你，如何說服投資人投資入股
發布時間：2024-08-15 來源：http://www.yunjingwu.com.cn/
一、講清楚公司的估值
1、 Explain the company's valuation clearly
如果你是一個成熟的穩定盈利的公司，那你公司的估值大概就等于你近三年平均利潤的三到五倍，如果你是一家虧損型的公司呢？那你可以把你所有的投資額加到一起去，總投資額的1.5到兩倍就是你公司的估值。如果你是一家初創的企業呢？那就要看你這個創始人的夢想，以及你的選擇的賽道，以及你過往的經歷來去評判這家公司的估值。
If you are a mature and stable profitable company, then your company's valuation is approximately three to five times your average profit over the past three years. What if you are a loss making company? Then you can add up all your investments together, and 1.5 to twice the total investment amount is the valuation of your company. What if you are a startup company? It depends on your founder's dreams, the track you choose, and your past experiences to evaluate the valuation of this company.
二、資金用途
2、 Purpose of Funds
我們要講清楚我們的資金用途，就是我融了你這筆錢，我花在公司哪個地方，我用多少錢來招人，我用多少錢來去打市場，我用多少錢在線上搞流量，我用多少錢來現場房，我用多少錢來買專利等等等等。
We need to clarify the purpose of our funds, which is that I raised this money from you, where I spent it in the company, how much I spent on recruiting, how much I spent on marketing, how much I spent on online traffic, how much I spent on on-site housing, how much I spent on buying patents, and so on.
三、投資占股
3、 Investment shareholding
就是投資人給我們投的錢，他在我們這家公司能占到多少比例。比方說我們這家公司估值一千萬，他給我們投了100萬，那他就占10％的股份。
What is the proportion of money that investors can invest in our company. For example, if our company is valued at 10 million and he invests 1 million in us, then he holds a 10% stake.
四、投資回報預測
4、 Investment return forecast
投資人之所以給我們投錢，一定是想要錢。變成更多的錢，所以我們在融資方案當中一定要講清楚我們的市場的遠大的前景。投資人主要有兩大收益，第一個就是他占有我們這家公司股權的分紅收益，第二個就是他占有我們這家公司的股權的增值的收益，因為它占我們這家公司股權每年盈利它是可以分錢的。另外因為我們每年的盈利我們的市場越來越大，所以我們這家公司它的市值是在不斷變大的，市值變大，估值變大，所以它的股權也是在不斷增值的。這兩條一定要給他講清楚，正常來說，兩到三年能回本的生意就是一個很好的生意了，如果三到五年能有個五倍到十倍的生意，那就是一個非常好的生意了
The reason why investors invest money in us is definitely because they want money. Becoming more money, so we must clearly state the vast prospects of our market in our financing plan. There are two main benefits for investors. The first is the dividend income from their ownership of our company's equity, and the second is the appreciation income from their ownership of our company's equity, as it generates annual profits that can be distributed. In addition, because of our annual profits, our market is getting bigger and bigger, so the market value of our company is constantly increasing. As the market value and valuation increase, its equity is also constantly increasing in value. These two points must be explained clearly to him. Normally, a business that can recoup its investment in two to three years is a very good business. If there is a business that can be five to ten times more profitable in three to five years, then it is a very good business
五、投資人的特別權利
5、 Special Rights of Investors
那人家作為一個投資人可能只投錢不管事兒，所以呢，他也有擔憂害怕的地方，我們必須要給他以下幾個特別的權利
As an investor, he may only invest money and not be involved, so he also has concerns and fears. We must give him the following special rights
1、優先分紅權
1. Priority dividend right
比方說你投資10萬，占股10%，但為了讓你能夠快速回本，所以我們可以約定在前500萬的利潤，我給你按照20％給你分配
For example, if you invest 100000 yuan and hold 10% of the shares, but in order for you to quickly recoup your investment, we can agree to allocate 20% of the profits from the first 5 million yuan to you
2、知情權
2. Right to know
每個月我們財務會主動發送給你，你自己也可以去查閱審計我們的財務報表和會計憑證
Every month, our finance department will proactively send it to you, and you can also review and audit our financial statements and accounting vouchers yourself
第六、一定要簽完善的投資入股協議
Sixth, it is necessary to sign a comprehensive investment and shareholding agreement
這個完善的投資入股協議就包含投資人的出資、投資人的占股，各股東的分工，公司的決策機制、公司的分紅機制，公司的保密機制以及散伙機制、退出機制、同業競爭禁止機制，你協議簽的越完善，到扯皮的事情才越少
This comprehensive investment and shareholding agreement includes the investor's capital contribution, the investor's shareholding, the division of labor among shareholders, the company's decision-making mechanism, dividend mechanism, confidentiality mechanism, as well as the mechanisms for disbandment, exit, and prohibition of industry competition. The more complete the agreement you sign, the fewer disputes will arise
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