股權設計是對股權結構進行調整和控制。成立和經營公司就如同蓋大樓需要設計圖紙一樣，企業做大做強也必須要有一張股權的設計“圖紙”。很多創業企業失敗的原因就在于沒有股權設計的“圖紙”，或者是“圖紙”設計失當而導致企業夭折。在知識開始雇傭資本的模式下，資本必須找到人才方能更有利于其價值的實現。
Equity design is the adjustment and control of equity structure. Establishing and operating a company is like building a building that requires design drawings. To grow and strengthen a company, it is also necessary to have a design "drawing" of equity. The reason why many startup companies fail is due to the lack of equity design "drawings" or improper design of "drawings", which leads to the premature death of the enterprise. In the mode where knowledge begins to hire capital, capital must find talent in order to be more conducive to its value realization.
濟南頂層架構設計是企業內部的一個重要的商業模式。不合理的股權分配將成為阻礙企業發展重要的因素。
The top-level architecture design of Jinan is an important business model within the enterprise. Unreasonable equity distribution will become an important factor hindering the development of enterprises.
1、明晰合伙人的權，責，利
1. Clarify the rights, responsibilities, and benefits of partners
親兄弟都要明算賬，所以合伙人之間的分工與回報，在早期是一定要明確分配好的。合伙創業講究情懷沒錯，但終也是要實現實際利益，怎么能夠體現你的利益和價值，很重要一點就是股權、股比。后者是你在這個項目中的作用，以及利益的重要體現。
Both brothers and sisters need to have clear accounts, so the division of labor and rewards between partners must be clearly allocated in the early stages. It is true that partnership entrepreneurship emphasizes emotions, but in the end, it is also necessary to achieve practical benefits. How to reflect your interests and value is very important, which is equity and stock ratio. The latter is an important manifestation of your role and interests in this project.
2、有助于創業公司的穩定
2. Helps stabilize startup companies
60%的公司因為股權分配而出問題，終因為股權問題導致創始人間的矛盾不斷，從而影響企業的發展。
60% of companies encounter problems due to equity distribution, ultimately resulting in conflicts between founders and affecting the development of the enterprise.
3、影響公司的控制權
3. Affects the control of the company
一個穩定發展的公司不可能有很多控制權，只能有一個老大。比如真功夫，一會兒是蔡達標，一會兒又是潘宇海獨攬大權，方針策略不同，對企業的發展勢必會有很大影響。如果他們的股比能形成一個核心的控制權，爭議完全可以避免。
A stable and developing company cannot have much control, it can only have one boss. For example, true kung fu, sometimes it's Cai Guanda, and sometimes it's Pan Yuhai who monopolizes power. Different policies and strategies will inevitably have a significant impact on the development of the enterprise. If their stock ratio can form a core control, disputes can be completely avoided.
4、進入資本市場的必要條件
4. Necessary conditions for entering the capital market
理想狀態下，創業公司會經歷五個階段：起始——天使投資——風險投資（通常不止一輪）——Pre-IPO融資——IPO。每一個階段都需要尋找新的投資人融資，也必然會被問到頂層架構設計分配問題。
In an ideal state, a startup company will go through five stages: initiation - angel investment - venture capital (usually more than one round) - Pre IPO financing - IPO. At each stage, it is necessary to seek new investors for financing, and it is inevitable to be asked about the allocation of top-level architecture design.
如果你的頂層架構設計是五五分，不會有資本方愿意進來的。相信每個創業者的創業項目都有IPO這個目標，只要IPO，資本市場就一定要求你的股權結構要明晰，合理。
If your top-level architecture design is 50%, there will be no capital willing to come in. I believe that every entrepreneur's entrepreneurial project has the goal of IPO. As long as an IPO occurs, the capital market must require a clear and reasonable equity structure.
That's all for explaining the reasons for designing the top-level architecture of enterprise design. That's all for the content. I hope it can be of great help to you! For more related equity and equity institution design matters, please come to our website http://www.yunjingwu.com.cn Take a look!
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