股權即通過互聯網平臺，用股東身份和股權來換取投資人的資金。但凡出讓一定股份，引進其他股東，創始人如果沒有合理布局，就容易喪失控股地位，進而失去對公司的控制權。股權可以分散，但控制權須集中，有必要將風險防范到低。濟南股權架構設計人員為您講解。
Equity crowdfunding is to exchange investors' capital with shareholders' identity and equity through the Internet platform. If a certain number of shares are transferred and other shareholders are introduced, the founders will easily lose their controlling position and control over the company if they do not have a reasonable layout. Equity can be decentralized, but control rights must be centralized, so it is necessary to prevent risks to a low level. The equity structure designer in Jinan explains to you.
整體規劃
Overall planning
創始團隊在前就應當有一個整體的規劃，如預計籌資多少，預計籌資兒輪，預計讓渡多少股權，如何保證創始團隊對企業業的控制力，等等，都需要較為精密的規劃，而不能在急于用錢的情況倉促地交出自己的控制權。
Before crowdfunding, the founding team should have an overall plan, such as how much to raise, how many rounds to raise, how many shares to transfer, how to ensure the founding team's control over the enterprise, etc., which requires more precise planning, rather than hastily handing over their control when they are in a hurry to spend money.
參與股權的企業需要明白，強調籌人、籌資、籌錢，而一目領投人帶著人才、資源、資金來了，必然會要求相應的話語權和決策權。眾第個業要想保證創始人的主導權不旁落，需要事先在章程和股東協議中對創始人股份、管理權、股權出讓比例、股份稀釋方式、特別事項表決方式、創始人否決權、以及股權退出機制等做出系統規劃，合理設定。
Enterprises participating in equity crowdfunding need to understand that crowdfunding emphasizes raising people, raising funds and raising money. When a leading investor comes with talents, resources and funds, it will inevitably require the corresponding voice and decision-making power. In order to ensure the founder's dominance, Zhongdi Enterprises need to make a systematic plan in advance in the articles of association and shareholders' agreement on the founder's shares, management rights, share transfer ratio, share dilution method, voting method for special matters, founder's veto power, and equity exit mechanism, and set them reasonably.
慎重選擇投資人
Choose Investors Carefully
投資人一般有兩種。一種為財務投資人，即純粹追求資產增值，不圖謀企業控制權，在得到回報之后便會自覺退出。另種戰略投資人，即在付出資金的同時，要求相應的話語權、決策權，往往會帶著將目標公司納入自身戰略軌道的潛在目的，對奪取公司的控制權具備更大的野心。
There are generally two types of investors. One is a financial investor, that is, a pure pursuit of asset appreciation without seeking corporate control, and will voluntarily withdraw after getting a return. Another kind of strategic investor, that is, when paying capital, requires the corresponding voice and decision-making power, often with the potential purpose of bringing the target company into its own strategic track, has greater ambition to seize the control of the company.
因此，在引入投資人時要慎重選擇，防止“引狼入室”。如果引入的是戰略投資人，要確保兩者的戰略方向基本一致，否則且發生股權糾紛，將使創始團隊面臨被清洗的局面。
Therefore, careful selection should be made when introducing investors to prevent "introducing wolves into the house". If strategic investors are introduced, ensure that their strategic directions are basically the same; otherwise, the founding team will face liquidation in case of equity disputes.
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